Ping Pong Digital
With offices in New York, Shanghai, and London, Ping Pong Digital need a website and visual identity as vibrant as the cities in which its teams work. So, they came to us.
Re-imagining an award-winning social media agency.
The challenge
Our approach
To set Ping Pong Digital apart from their competition, we created a playful logotype and visual language—and of course, vibrant animated cityscapes that reflect the dynamic digital world in which they play.
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Identity
Connecting the East and West—that's the central idea behind Ping Pong Digital's work. So, we used this as a starting point for its brand identity while infusing our designs with the playful nature of its name and youthful energy of the agency.
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Web Design
For its website, we went with a playful and vibrant animated landscape to illustrate its lively Chinese roots. After refining this idea further, we landed on a final concept: an engaging cityscape with famous Chinese landmarks, animals, and mythical creatures.
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